Bringing a new ingredient to market isn’t just about getting the science right.

From scaling precision fermentation to navigating regulatory approvals and meeting cost targets, the journey is complex, interconnected, and capital-intensive.

​

That’s where Lean Startup thinking comes in. Co-authored by Nurasa and New Wave Biotech, this whitepaper is a practical guide for ingredient innovators to reimagine the five core Lean Startup principles for food tech — helping innovators de-risk faster, validate smarter, and build real-world traction earlier in the process.

Inside, you’ll find:

• Practical ways to apply lean experimentation in complex, high-risk environments

• Insights from across the FoodTech ecosystem, such as Givaudan, Tetra Pak, CJ CheilJedang, Nucleus Capital and AAK.

• Case studies from startups like Liven, MeliBio, and DeNovo

• Insights on how digital tools and strategic partnerships can accelerate progress